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Introducing the new look of The White Cleaning Co.

January 19, 2026
By Katie Phillips

After 14 years of caring for homes, properties and businesses across Berkshire, Buckinghamshire and Surrey, The White Cleaning Co. is stepping into the year ahead with an elevated new brand. This refreshed look reflects the scale and experience of the service we deliver every day - thoughtful, detail-driven and trusted in spaces where standards truly matter. It marks an exciting moment for the business and all of our team, as we continue to support beautifully run homes and properties with care and consistency.

Over the years, our work has grown naturally through the relationships we’ve built and the spaces we’ve been trusted with. What started over 14 years ago as practical support for busy households has developed into a broad, established service that now spans beautiful homes, short-stay properties and boutique commercial spaces.

The updated brand brings that breadth into focus,  reflecting a business defined by experience, consistency and detail.

A clear expression of who we are

Our work has always been shaped by attention to detail. From how a home feels when you walk through the door, to the way a property is presented for guests, to the reliability expected in professional spaces. These are environments where care matters, and where consistency makes a difference.

The new look reflects that mindset. Calm and refined - it mirrors the standard we aim for in every space we care for.

One standard, across every spaces

Today, we support a wide range of customers, each with different needs but the same expectations.

We care for family homes where routines, preferences and familiarity are important. We work alongside short-stay property owners who rely on guest-ready presentation and dependable turnaround. We support boutique businesses where cleanliness, discretion and reliability reflect directly on their brand.

Across every setting, our approach is the same: consistent, precise and detail-led. The refreshed brand brings that consistency together under one clear identity.

A team-led business

Behind every space we care for is a team who takes pride in doing things properly. Our team members work with the same homes and properties week after week, building familiarity, relationships and trust over time.

This update represents them as much as it represents the business itself. It reflects the professionalism, experience and attention to detail they bring to their work every day.

Where We Are Today

This moment feels significant for us at The White Cleaning Co., capturing where the business stands today - established, trusted and operating at a high professional standard.

We’re proud of what has been built over the past 14 years and so grateful to the customers who continue to place their trust in us. Our refreshed brand reflects that foundation and presents it with clarity and intent.

If you’d like to learn more about how we support homes, properties or businesses, we’re always happy to talk. Email us at info@whitecleaningco.com to find out more.

Get in touch

We’re here to provide the tailored support and the expertise you deserve.
Whether you’d like to discuss a service, or request further information, our team will be delighted to assist you
To get in touch please call us on 07866 185777, email  info@whitecleaningco.com or click here to message us on Instagram.
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