Privacy & Cookies Policy
The White Cleaning Company
Effective date: 12/01/26
Last updated: 12/01/26
The White Cleaning Company (“we”, “us”, “our”) is committed to protecting your personal information and being transparent about how we collect and use it.
This Privacy & Cookies Policy explains what information we collect when you use our website or contact us, how we use it, and what rights you have under data protection law.
This policy applies to users of our website and anyone who contacts us by phone, email, website form, or other means.
If you have any questions about this policy, please contact: info@whitecleaningco.com
1. Who We Are
Data Controller: The White Cleaning Company (The Counties) Ltd
Email: info@whitecleaningco.com
Website: www.whitecleaningco.com
Registered Address: 1 Peach Street, Wokingham RG40 1XJ
Company Number: 11001618
VAT Number: 284459367
For the purposes of UK data protection law, we are the “data controller” of the personal information you provide to us.
2. Information We Collect
We may collect and process personal data about you when you use our website or contact us.
2.1 Information you provide to us
This may include:
- Name
- Email address
- Telephone number
- Address / property location (where relevant to service delivery)
- Booking details and service requirements
- Any information you include in communications with us (email, calls, forms, messages)
2.2 Information we collect automatically when you use our website
When you visit our website, we may automatically collect:
- IP address
- Browser type and version
- Device type and operating system
- Pages visited and time spent on the site
- How you arrived at our website (referral source)
- General location data (approximate, derived from IP)
3. How We Use Your Personal Data
We only use your personal information when permitted by law. We may use your information to:
- Respond to enquiries and requests
- Provide quotes, bookings, and customer support
- Deliver cleaning, home management, and property-related services
- Manage our relationship with you (including follow-up communications)
- Improve our website, services, and customer experience
- Keep our website secure and prevent fraud
- Comply with legal obligations (e.g. accounting, tax requirements)
4. Lawful Bases for Processing
Under the UK GDPR, we must have a lawful basis for processing your personal information. Depending on the circumstances, we rely on one or more of the following:
Contract – where processing is necessary to provide services, quotes, or bookings
Legitimate interests – such as improving our services, preventing fraud, or responding to enquiries
Consent – where required (e.g. optional cookies, or marketing where applicable)
Legal obligation – where required to comply with UK law (e.g. financial record keeping)
5. Marketing Communications
We may contact you with service updates or information you request.
We will only send marketing communications if:
- You have opted in, or
- We are legally permitted to do so under the “soft opt-in” rules and you have the opportunity to opt out.
You can opt out of marketing at any time by contacting:
info@whitecleaningco.com
6. Who We Share Your Data With
We do not sell or rent your personal information.
We may share personal data with trusted third parties where necessary to operate our business and deliver services, such as:
- Website and IT service providers
- Analytics and performance tools (e.g. Google Analytics)
- Payment providers (if applicable)
- Professional advisers (accountants, insurers, legal advisers)
- Contractors or team members involved in service delivery (where required)
We only share information where it is necessary and we require these providers to keep your data secure and confidential.
Legal Requirements
We may disclose personal data if required to do so by law or in response to lawful requests by public authorities (such as HMRC, law enforcement, or regulators).
7. International Transfers
Some service providers (such as Google) may process data outside the UK. Where this happens, we ensure appropriate safeguards are in place, such as:
- adequacy regulations, or
- standard contractual clauses, or
- Professional advisers (accountants, insurers, legal advisers)
8. Data Security
We take appropriate technical and organisational measures to protect personal data from loss, misuse, unauthorised access, disclosure, alteration, or destruction.
However, no method of transmitting information over the internet is completely secure. Any data you transmit is at your own risk.
9. Data Retention
We will keep your personal information only for as long as necessary for the purposes set out in this policy, including legal, accounting, or reporting requirements.
Typically, we retain:
- enquiry data for up to 12 months
- customer and service information for up to 6 years (for tax and contractual purposes)
We may retain data for longer where necessary for legal claims or regulatory obligations.
10. Children’s Privacy
Our website and services are not intended for children, and we do not knowingly collect personal data from anyone under 13 years of age.
If we become aware that we have collected such information, we will delete it.
11. What Are Cookies?
Cookies are small text files stored on your device when you visit a website. They help a website function properly, improve user experience, and provide analytics on website performance.
Cookies may be:
- Session cookies (deleted when you close your browser), or
- Persistent cookies (remain until they expire or are deleted)
12. How We Use Cookies
We use cookies and similar technologies to:
- ensure the website works properly
- remember your preferences
- understand how visitors use our website
- improve website performance and content
- measure traffic and usage patterns
Some cookies are strictly necessary and do not require consent. Others (like analytics cookies) require your consent
13. Google Analytics
We use Google Analytics to measure and report website traffic. Google Analytics collects information such as:
- pages visited and time spent on site
- browser and device information
- approximate location
- how you arrived at the website
This data is usually processed in aggregate and is not used to directly identify you.
You can learn more about Google’s data use here:
https://policies.google.com/privacy
You can opt out of Google Analytics tracking here:
https://tools.google.com/dlpage/gaoptout14. Managing Cookies
You can control cookies through:
- our cookie banner / consent tool (where implemented), and/or
- your browser settings (blocking or deleting cookies)
For guidance, visit:
www.aboutcookies.org
Blocking cookies may impact how the website functions.
15. Third-Party Links
These Terms are governed by the laws of England and Wales (or Scotland/Northern Ireland if relevant). Any disputes will be subject to the exclusive jurisdiction of the courts of that jurisdiction.
16. Your Data Protection Rights
Under UK GDPR, you have rights including:
- Right of access – request a copy of your data
- Right to rectification – correct inaccurate data
- Right to erasure – request deletion (in certain circumstances)
- Right to restrict processing – limit how we use your data
- Right to object – object to processing based on legitimate interests
- Right to data portability – receive data in a usable format
- Right to withdraw consent – where processing is based on consent
To exercise any of these rights, contact: info@whitecleaningco.com
17. Complaints
If you’re unhappy with how we handle your personal data, you can contact us first and we will do our best to resolve the matter.
You also have the right to complain to the
Information Commissioner’s Office (ICO):
https://ico.org.uk/18. Changes to This Policy
We may update this Privacy & Cookies Policy from time to time. Any changes will be posted on this page and will take effect immediately upon publication.
19. Contact Us
If you have any questions about these Terms, please contact: info@whitecleaningco.com
