The White Cleaning Company

Case Study #1:
High-net-worth private residence – Windlesham, Surrey

The Brief

The owners of a substantial private residence in Windlesham required a discreet, highly trusted housekeeping service capable of maintaining a luxury home finished to an exceptional specification. The property demanded immaculate presentation at all times, seamless coordination with other household services, and absolute adherence to security and privacy protocols.

The client sought a long-term partner who would treat the home with care, judgement, and professionalism, not simply a cleaning provider.

Our Approach

We were appointed to deliver a twice-weekly housekeeping service, tailored precisely to the needs of the household and the complexity of the property. From the outset, our focus was on consistency, attention to detail, and trust. A dedicated team was assigned to ensure continuity, familiarity with the home, and the highest standards of care.

Scope of Service

Our ongoing service includes:

Twice-weekly general housekeeping, maintaining the property to an immaculate standard
Detailed cleaning appropriate for high-end finishes, luxury surfaces, and bespoke materials
Washing, ironing, and garment care, handled with precision and respect for quality fabrics
Proactive presentation checks, ensuring the home is always guest-ready

Every task is completed with an understanding that small details make a significant difference in a home of this calibre.

Security and Access Management

The property operates a comprehensive gated access and security system.

Our team is fully trained and trusted to:

Operate automated gates and security protocols correctly
Adhere strictly to agreed access procedures
Maintain discretion and awareness at all times

Every task is completed with an understanding that small details make a significant difference in a home of this calibre.

Coordination with Other Services

The household includes multiple external service providers. We regularly liaise with other professionals working within the home, ensuring activities are coordinated smoothly and without disruption.

This includes:

Communicating with contractors and specialists
Providing access when required
Ensuring work areas are respected and restored

Our presence provides continuity and oversight, reducing the burden on the homeowner.

The Outcome

The property remains consistently immaculate, calm, and well-managed.

The client benefits from:

A home maintained to an exacting standard
Trusted professionals who understand the property intimately
Seamless integration with other household services
Complete peace of mind regarding security and presentation

Case Study #2:
Private residence to business & investment properties – Ascot, Berkshire

The Background

We were initially appointed to provide regular housekeeping services within the private home of a company director. The client required a service that was reliable, discreet, and delivered to consistently high standards, with absolute trust in both our team and our processes.

From the outset, the relationship was built on professionalism, attention to detail, and confidence that the home was being cared for properly.

The Residential Service

Our role within the director’s home focused on:

High-standard regular cleaning and presentation
Careful attention to detail in a lived-in but high-expectation environment
Reliability, consistency, and discretion
A team the client felt comfortable trusting with their private space

Over time, this consistency and reliability became as important as the quality of the cleaning itself.

Building Trust Through Delivery

By delivering the same high standard at every visit — without the need for supervision or follow-up — we demonstrated that we could be trusted not just with the property, but with the client’s time, privacy, and expectations. This trust naturally led to further conversations about other properties and business interests.

Expansion to Boutique Office Cleaning

As a result of the positive experience at home, the client appointed us to clean their boutique office in Ascot.

This required a slightly different approach, including:

Professional office cleaning to a client-facing standard
Flexible scheduling around business operations
Maintaining a calm, polished environment for staff and visitors

The same principles applied: reliability, discretion, and consistency — now within a commercial setting.

Supporting an Investment Property

Following the successful delivery of both residential and office services, the client also engaged us for a one-off deep clean of a buy-to-let property in preparation for new tenants.

This involved:

Thorough end-of-tenancy style cleaning
Presentation of the property to a high standard for re-letting
Efficient turnaround within a tight timescale

The client valued the ability to use a single, trusted provider across different property types.

The Outcome

Today, we support the client across:

A private residential home
A boutique commercial office
An investment property

Each with tailored services, but delivered with the same high standards and professionalism.

Many of our clients start with one service and go on to trust us with many others.

Case Study #3:
Luxury Airbnb with castle views – Windsor, Berkshire

The Brief

The owner of a high-quality property in Windsor, overlooking the Castle, wished to launch the home as a premium Airbnb. While the property itself was exceptional, the client was new to short-let hosting and sought professional guidance to ensure the Airbnb was set up correctly from the outset and operated smoothly once live.

The priority was to create a calm, confident launch, minimise operational risk, and deliver a consistently high guest experience.

Our Role

We were engaged at the early stages of the project to advise and support the client through the Airbnb set-up process, followed by the delivery of ongoing changeover housekeeping.

Our approach focused on clarity, reassurance, and practical support, removing uncertainty and helping the client feel confident at every step.

Airbnb Set-Up Support

We worked closely with the client to advise on:

Preparing the property for short-let use
Presentation standards required for premium listings
Linen, towels, and guest essentials
Cleaning schedules and turnaround requirements
Practical processes to support smooth guest arrivals and departures

Our experience allowed the client to avoid common pitfalls and start hosting with confidence.

Changeover Housekeeping

Once the Airbnb was live, we provided regular changeover cleans, ensuring the property was presented to a consistently high standard for every guest.

This includes:

Thorough cleaning between stays
Professional bed making and linen presentation
Restocking of agreed consumables
Final presentation checks prior to guest arrival

The property’s location and views demand a premium experience, and our service reflects that expectation.

A Supportive, Trusted Partnership

Beyond the practical delivery, our role was to provide reassurance, particularly during the early stages of hosting. We acted as a dependable partner, helping the client feel supported rather than overwhelmed.

Client Feedback

The client recently shared the following feedback:
"A big thank you for everything you’ve done with me this year. From the initial set-up to helping take away the nerves of getting things running smoothly, your support has really been appreciated.”

The Outcome

The Airbnb launched successfully and now operates smoothly, with consistent presentation standards and professional changeovers that support positive guest experiences and reviews.

Excellence in Action

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